FX Growth Accelerator: Facebook Marketing in 2017 (Exclusive Live Demo of iGAR Tracker, our very own Social Media Listening Tool!)


Facebook marketing has matured from being a 'fad' to being an integral part of the way we do business today. This course will guide you through the basics of Facebook Marketing to more advanced strategies which you can easily deploy for your organisation.

PLUS: A special 45-minute live demo of iGAR Tracker, one of the world's leading social media listening tool. Discover the true power of iGAR Tracker and find out how you can track your brand positioning; what customers think about your product/services, monitoring your competitors, how you can conduct research and MUCH MORE!

NOTE: Please bring your own laptop as this is a hands-on course.

What you will learn from participating:

  • Introduction to Facebook – Overview and current trends

  • Understanding Facebook page,group & profile

  • Facebook’s ‘dirty’ little secrets

  • How to garner LIKES using Facebook advertising

  • Understanding the true value of community, clan and tribe and how your clients want to be interacted with

  • Unveiling ways to generate engagement using Facebook advertising

  • Uncovering the best tips to generate leads and create conversations

  • Acquisition of the best ways to engage with our fans

  • Cross integration via other social media platforms

  • How to run successful Facebook contest and giveaways

  • How to develop effective Facebook Marketing content strategy

Our Speakers:

1. Mr. Fabian Khaw | Social Media Specialist | 8MAD Group

Fabian has helped many companies for the past 3 years, using Performance Marketing to improve their market positioning. An engaging and charismatic speaker, Fabian will show you what companies are doing now to maximize their Return On Investment (ROI). Some of the companies Fabian has consulted for are HOMESOY, Fisherman's Friend Malaysia, Sunsuria Berhad, Meiji, VICO, Nanowhite, NUTOX, DAIA Malaysia, HealthLand Wellness Centre, just to name a few.

2. Mr. Ridzwan Arifin | iGAR Tracker Product Manager | Focus Marketing Technologies (FMT)

Having accumulated 3 years of marketing experience, Mr Ridzwan has a firm understanding on how marketing really works, particularly in the corporate sector. Having to worked in a market research company previously, he had a fair share of handling B2B clientele and also understanding their marketing needs. Now , he's managing the social media listening tool, iGAR Tracker under Focus Marketing Technologies Sdn Bhd. Technical knowledge of iGAR Tracker combined with marketing experience gives Mr Ridzwan the advantage to not only show you how the tool works, but also how it benefits your business.

Who will benefit the most from this workshop?

Marketing professionals, digital media strategist, sales manager, public relations managers, corporate planners, account executives, account managers.

What are the key takeaways:

At the end of this training, you will be equipped with advanced strategies & tools that you need to have for a profitable Facebook Ad campaign. Most importantly, you will be going home with actionable steps to fully utilize Facebook Advertising and make your business a success.

How will the workshop be delivered:

  • Presentations

  • Tutorials

  • Team assignments

  • Individual homework


  • FREE 8MAD's presentation slides

  • FREE one hour one on one coaching by 8MAD Group's social media specialists

  • FREE one iGAR Tracker's Brand Awareness Report

  • The event description was updated. Diff#283564 2017-10-04 03:57:10
Thu Oct 26, 2017
9:00 AM - 4:30 PM MYT
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HCK Properties Conference Room
Early Bird SOLD OUT RM288.00
Normal Admission SOLD OUT RM320.00
Venue Address
J-01-02, Block J, Jalan PJU 1a/4, Ara Damansara, 47301 Petaling Jaya, Selangor Malaysia
Focus Exchange